Confidentiality: *According to ESOMAR code of conduct ,both client and respondents have the right to remain anonymous to each other , unless it is agreed in advance.* Respondents refusing to participate without knowing the commissioning party are rejected.* The design of the questionnaire should try to protect the clien...
Every interviewer receives a personal briefing before each study capitalized on extensive ongoing training: · Pre-test to 'evaluate' the interviewer · Interviewer hotli...
- We select interviewers and supervisors according to the client’s category type of research.- They must understand the client’s category to be assigned to the project.- Field managers a...
Jeddah :Madinah Road - World Center - Second Floor, Suite 207Riyadh :World Trading Services2095 Ash Shaikh Salman Ibn Hamad Al Khalifah, Al Malaz, Riyadh 12831 7870 Ash Shaikh Salman Ibn Hamad Al Khalifah, Al Malaz, Riyadh 12831 7870011 477 0333 Dubia :The Arcade office 304Garhoud, Dubai Tunisia:12 Rue Al Moez Ibn...
•Customer Satisfaction•Usage & Attitudes (U&A)•Car clinic Automotive•PSA (Price Sensitivity Analysis)•Pharmaceuticals /Medical (Oncology/Cardiology/Symbicort/Neurology/Nephrologists/Orthopedics /Dermatology/General practice (GPs) ..etc)•Business-to-Business: Business / Professional Research•Brand & Advertising Tracking•New Pr...
All recruitment forms should be handed over to the office to be checked at least 24 hours before the GP All respondents must be matching the required criteria defined by the client No relatives or close friends should be recruited to attend the GP All respondents should not be known to each other Respondents should be inf...
- Affluent- High and Middle Class- Below and Pyramid - Children- College / University Students- Fresh Grads- School Students- Mature / Seniors- Mothers- Parents - Teenagers / Youth
•Focus Groups (full, mini-groups, extended groups)•Depth Interviews•Paired •Triads•Friendship•Couples•Dyads•Ethnographies•Immersions•Mystery Shopping•Home Visits•Direct Translation, transcription, recruitment, facilities, Saudi Moderator Our strength keys are our unparalleled knowledge of local cultures...
Spectrum ObjectivesOur key of strengths: Superior insight into local cultures A fully transparent approach with clients Competitive pricing and optimal timing Our success is visible in the numerous clients who come back to us with repeat businessOUR MISSION: To enable our clients to grow by helping the...
*Qualitative & Quantitative & Data Collection *Focus Groups *Couple interviews *In-Depth, Paired *Triads, Friends etc.. *Ethnographies *In-home visits *Shopping Safaris *Online *PAPI *CAPI *CATI