Field Work Quality Control
Every interviewer receives a personal briefing
before each study
· Pre-test to 'evaluate' the interviewer
· Interviewer hotline is provided for interviewers at all times for queries
· Intensive briefing of interviewers by project manager and customer before each project.
· Independent monitoring department
· Quality control of surveys by specially trained moderators for completeness, handling of the survey materials, technical accuracy and plausibility.
· Quota monitoring by the project manager
Monitoring of the interviewers: Telephone and written monitoring of a randomly selected
group of people surveyed (usually 30% of the overall control sample).
· Our Deliverables
· Audio/Video CDs
· Transcripts or content analysis
· Data in ACSII or Microsoft Excel