Spectrum Objectives

Spectrum Objectives

Our key of strengths:
  Superior insight into local cultures 
  A fully transparent approach with clients 
  Competitive pricing and optimal timing
 Our success is visible in the numerous clients who come back to us with repeat business

OUR MISSION: 
  To enable our clients to grow by helping them to make informed business decisions
  We adhere to these principles even today and ensure a fully transparent and flexible                        approach towards our clients.
* WE ARE THE FIRST FIELD AGENCY IN KSA 

SPECTRUM PROFILES 

First Field Agency In KSA, to help clients achieve their goal of getting accurate data and capturing reliably, the attitudes & behavior of consumers, so as to fine-tune their marketing plans based on correct consumer insight.

 Established in 2009 by a group of experienced people in Market Research.
 Spectrum is Field Service has extensive experience conducting and offers a complete Fieldwork ,we have Capability of Handling all Qualitative & Quantitative Research Studies across the entire: 
 Saudi Arabia (Metropolises / Provincials)
 Gulf Countries (UEA / Kuwait / Oman / Qatar / Bahrain /Yemen)
 North Africa (Egypt / Sudan / Libya / Tunisia / Algeria / Morocco)
 Levant Countries (Lebanon / Syria / Jordan / Palestine and Turkey)
 We have a very powerful and honest field network which has a mix of very experienced field managers,  Supervisors, interviewers, moderators, recruiters, editors, data entry
Operators, Coders, their experience vary between 1 to 10 years and we have a policy to train fresh staff to have a new blood always
 We have a classified field force to meet all types of market research studies.
 We have our teams in each of the selected locations 


Background 
Ahmed Morsi:  Managing Director, Partner
He was a Country Field Manager for Saudi Arabia and Yemen in TNS (NFO) for 4 years, 
Previously, he was a country field manager in Synovate for 7 years and Field manager 
for 6 years in Savola KSA.

Saleh Al-Yafie:  Managing Director, Partner
Carrying a Saudi Nationality.
He was a head of  Qualitative Department For Saudi Arabia and Yemen in TNS (NFO) 
for 13 Years.
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